Researchers say that on average 80% of any company’s sales are likely to come from the top 20% it's long-term customers. Establishing a long-term relationship with you're clientele is extremely important and the most efficient way to increase sales. How do you make "repeaters"? It’s simple! Treating your customers well and ensure their satisfaction. In order to do so, you should manage your client information digitally so that you can respond them quickly, and analyze their needs to give them what they want. Also digitalization should not be limited to client information, but also their advertisements such as banners. In addition, you can have a RFM system as a tool for analyzing.
・Recency (when a customer bought your product)
・Frequency (How often a customer buy your product)
・Monetary (How much a customer spends purchasing your product)

With each client analyzed, you can rank your clientele on a point system using the 3 aspects listed above. The more points that you're client has, the better chance you have to maximize you're business oppurtinuites with them. This is our RFM system